Growth & Digital  ·  True Tally Geelong

Google Ads that work
with your numbers.

Most agencies spend your budget fast and report on clicks. We run your Google Ads the same way we run your books — with your actual margins front and centre. Search campaigns, Performance Max and Shopping built to generate profitable leads, not just traffic.

Registered BAS Agent 26360186 Xero Certified Advisor A2X Certified No lock-in contracts

What’s included in every campaign

We don’t just set up ads and walk away. Every campaign is built around your margins, reviewed monthly against your actual P&L, and adjusted as your business changes.

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Search campaign setup

Keyword research, ad copywriting, match-type strategy and conversion tracking — built to reach people who are actively looking for what you do.

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Margin-aware optimisation

Your bookkeeper knows your numbers. We set target CPA and ROAS based on your actual cost structure, not industry averages.

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Performance Max & Shopping

Full Google Ads suite — we add Performance Max and Shopping campaigns once the base is profitable and ready to scale.

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Monthly reporting

A plain-English report every month: what you spent, what came in, cost per lead, and what we’re changing next month.

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Landing page review

We review your landing pages for conversion rate and suggest copy or structure improvements — the ad is only half the equation.

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Conversion tracking

Phone calls, form submissions and bookings tracked properly from day one so you know exactly what your spend is generating.

Your bookkeeper running your Google Ads. That’s actually different.

We already know your margins, your busiest months, your slow seasons and your target customer. That context shapes every campaign decision.

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How we start

From zero to live campaigns in under two weeks.

1

Discovery call

We review your business, margins, competitors and what’s been tried before.

2

Campaign build

Keyword research, ad copy, extensions and conversion tracking all set up before launch.

3

Go live

Campaigns launch with daily monitoring in the first two weeks to catch anything early.

4

Monthly optimise

Monthly review call, P&L-aware bid adjustments, and a written report.

Common questions

Ad spend goes directly to Google and is separate from our management fee. We recommend a minimum of $1,000/mo ad spend to generate meaningful data, and typically manage budgets from $1,500–$10,000/mo.

We focus on the sectors we know: trades, allied health, professional services and ecommerce. We understand your margins, seasonality and typical lead values in these verticals.

Most campaigns show clear lead data within 30–60 days. We set realistic expectations upfront based on your budget, competition and conversion rate.

Yes. No lock-in contracts. One month notice and we hand everything over cleanly.

No, though having both means we can connect your ad spend directly to your P&L for genuine ROI tracking — which most agencies can’t do.

Let’s talk about your business.

Tell us about your business and we’ll send a custom proposal within 24 hours. Or book a 15-minute discovery call and we’ll walk you through it.

Book a 15-min call →